Our Vision

A world in which people addicted to nicotine can live healthy lives without the dangers of combustible tobacco.

Our Mission

To enhance smokers' lives, self-esteem and confidence by creating highly innovative, top quality products, with a concierge experience.

Our Values

Innovation is our mindset. It transpires throughout the organization and is the foundation of our shared belief – that we can always do better.

We are a passionate family-oriented company. Our employees, customers and vendor partners are our most important assets.

We will always conduct ourselves with unquestionable integrity and treat people with respect, because we believe that is the essence of our success and those we partner with.